Downtown Ripon Market Analysis and Strategy

Ripon is a remarkable community. Although small and rural, it has an impressive destination downtown district with many specialty shops and restaurants. A recent downtown plan gave many ideas, but did not contain the information that would help the Main Street program determine what was feasible or establish priorities.

Place Dynamics started with a market analysis to determine demand for housing, retail, dining, and office uses. We documented the demand for several types of retail, identifying the number of businesses and square feet that could be occupied in the district. Additional restaurants could also be supported. The visitor market figured significantly in these calculations.

With a declining population base, there was less demand for new housing. The most likely opportunity was to develop 20-24 condominium units, and we recommended the most appropriate of several potential redevelopment areas for this use.


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