St. Francisville lies along the Mississippi at the heart of Louisiana’s plantation country, less than an hour north of Baton Rouge. The city is famous for its historic architecture and the nearby bayous where John James Audubon made many of his famous bird drawings. There is a significant tourism market in the area, where development has also boomed as New Orleans residents sought a safer home in the years following Hurricane Katrina.
Place Dynamics was brought in to conduct a market analysis to determine potential demand for additional hotel rooms in the market. The strong visitor traffic along with a new bridge over the Mississippi River suggested strong unmet demand, and the study recommended a new midscale hotel to capture lost room nights.by