Marquette is the largest city in Michigan’s Upper Peninsula, situated on the shores of Lake Superior three hours north of Green Bay. Though isolated, the city is a vibrant and progressive community, and home to Northern Michigan University. It is surrounded by natural beauty, complimented by its own wonderful downtown and waterfront. The City has defined an unique niche for itself as the silent sports capital of the Upper Peninsula, in addition to being its economic and service center.
While Marquette’s prospects for attracting significant outside industry are limited, the community has become a destination for mid-career professionals and others who see it as a desirable place to live and own a small (micro) business. Our research included an extensive analysis of startup businesses (along with existing businesses, branch plants, and relocations) to document sources and sectors of growth. Important recommendations included strategies to support these emerging business opportunities, continuing to foster revitalization in the downtown and elsewhere, developing the region’s agricultural production and local food hub, and creating an organization to advocate for businesses.by